The Global Event Project 100ITA, organized with the support of ICE and the Italian Chamber of Commerce in China, attended twenty Italian producers, who have presented their products to more than 150 professionals, selected among the major Chinese distributors, buyers of the Horeca sector and major Chinese e-commerce portals, including 360buy, Tmall and Amazon, as well as numerous members of the media specialist. The evening was attended by wineries as Bortolomiol, The Cimate, Cantine di Carpi and Sorbara, Castello di Torre in Pietra, Antonelli San Marco, Cifarelli, Casal Bordino, Girardi, Cascina Zoina, Casa alle Vacche, breweries such as Birra dell’Eremo and Birra Flea, mineral water as Motette, manufacturers of typicality as Lazzaris (mustards), La Madia Regale (truffles), Edys (chocolate), Trimarchi di Villa Marchese (creams and sauces), Masciarelli (pasta), crushers and mills as Decimi, Olio Re Plenilia. For participating companies, the event at the Embassy inaugurated a week more business oriented, with days of B2B meetings with Chinese buyers, organized in collaboration with ICE and the Italian Chamber of Commerce in China, training of extension of the Chinese market, a panel discussion at the residence of Alberto Bradanini with a group of top Chinese distributors of food & beverage, the visit to the Free Trade Zone of Tianjin, where is the storage warehouse of 100ITA.

The huge Chinese market is an irresistible attraction for Italian producers of the food sector and 100ITA is a successful model of how Italy can make system, so that in June it was awarded in China with the prestigious "The Best Project Panda Award ". 100ITA is a reality of promotional and marketing in Italy with offices in Perugia and a grouping structure which heads consortia and business networks created ad hoc, as the Consortium 517 based in Fiumicino (Rome), also active in supporting producers in obtaining government funding, regional and European internationalization and promotion in foreign markets. In China, 100ITA uses an operational organization based in Beijing that has its import licensing and distribution, offices, showrooms and retail outlets operated by Italian management. In the current year, the activity of 100ITA in China focused on an ambitious marketing plan and promotion through participation in major trade shows, in addition to a busy schedule of promotional events, charity, networking and sponsorship conducted in collaboration with the Italian Embassy in Beijing, the ICE and the Italian Chamber of Commerce in China, including the presentation of Expo 2015 in Beijing, the Beijing Design Week, the Biennale to 798 in Beijing, the Tour of Italy and the Sino-Italy Food Safety Dialogue held at the Italian Embassy in Beijing. For 2015, 100ITA is expected to further increase the activity of promotional and marketing in China with the participation in trade fairs and promotional events b2b, who will be joined and supported by a leading social media marketing plan on the Chinese web, designed to consolidate the reputation of the brand and gain new market share.