On May 22 it was held in Beijing, the Embassy of Italy, the event of presentation of the Project 100ITA. 100ITA is a brand of trust for the Chinese consumer, which brings together more than 50 excellence of the Italian food and beverage industry. The project aims to be an example of how Italy can be successful making system, in which the demands of the large Chinese buyers can be satisfied by the union of several Italian producers gathered together under one umbrella. The event saw the participation of over 150 players in the food and beverage field, including 50 distributors, 30 operators HoReCa, 5 major portals of e-Commerce and 15 specialized media. The presence of more than 25 producers of wines and 100% Italian olive oil has allowed a vis-à-vis meeting between Italian quality producers and Chinese buyers, who have been given the opportunity to know the products through a direct tasting, accompanied by the explanation offered by the same producers of the high value that even small Italian reality have.

The strengths of 100ITA can be traced in the work of selection of Italian products based on the uniqueness and originality, in the safety of production given by the carried out analysis, in the absolute transparency in the chain of import/distribution and the possibility for the consumer/Chinese buyers, to have a direct contact with the Italian manufacturer in a virtual way, through the website www.100ITA.com. The Project 100ITA can represent a real opportunity for Italian food companies that want to introduce themselves in the Chinese market, in order to catch the significant commercial potential already amply highlighted by the statistics recently released regarding the export of Italian food products in China and the undisputed liking for the Made in Italy in China.